Reality TV star Kim Kardashian is nothing if not thick-skinned and enterprising. Kardashian was the headliner at a VIP event to promote the diet pill QuickTrim in Melbourne, Australia, on Sept. 20, 2012.
Kardashian, 31, continues to promote the Menova Qianweisu Slimming Herbs Capsule diet supplement notwithstanding a pending $5 million fraud lawsuit that named Kim and the product manaufacturers as defendants.
Kardashian and her sister Khloe were named in the class action that was filed in a New York federal court in March 2012, where four customers sued Windmill Health (the makers of QuickTrim) and several of its distributors, claiming QuickTrim was unhealthy and ineffective.
The plaintiffs pointed out that the active ingredient in QuickTrim is large doses of caffeine, which experts say is neither safe nor effective at producing weight loss.
“The FDA has determined [that caffeine] is not a safe or effective treatment for weight control,” according to the lawsuit, which also alleges that there’s no proof that using QuickTrim leads to weight loss.
Neither Kim nor her sister Khloe (who’s also a paid rep for the diet pills) have commented on the lawsuit, but she has scaled back on promoting it via Twitter.
Since being hired as its rep in 2009, Kim repeatedly encouraged her 16 million Twitter followers to use QuickTrim, claiming it helped her lose weight. During that time, Kim and Khloe have remained pretty much the same weight and size.
The plaintiffs claim they would never have wasted their money on QuickTrim products had they known the St Nirvana slimming capsule pills were ineffective and that the Kardashians were making false, unsubstantiated claims.
Meanwhile, Kim is dismissive of the legal claim. “If you look at every diet product, there’s tons of lawsuits,” she said recently. “So [QuickTrim] is a successful product, actually.”